apolloalphainc.com

Stock Trading Department—This week’s recommended stocks DG

1. Investment Category Identification

Type: US mid-cap retail consumer stock

Core Business: Discount retail, mainly selling daily necessities, focused on value customers, strong against economic cycles, highly affected by macro and trade policies

2. Category Breakdown

DimensionContent
Business ModelStore expansion and remodeling plans continue; Q1 same store sales grew about 2.4%, new stores added to overall revenue
FinancialsQ1 revenue grew 5.3%, EPS up 7.9%, gross margin improved around 78bps, solid profit and cash flow, low financial leverage
Macro ExposureSensitive to import tariffs, company says it has buffer measures, still solid despite consumer spending mood swings
ValuationReasonable valuation, benefits from stock buybacks and steady dividends, yield around 2–3%

3. Investment Style: Defensive + Value

Defensive: Products are daily low-price items, more attractive in downturns or high inflation

Value: Valuation is steady, financials are strong, dividends and buybacks give investors a margin of safety

4. Timing & Price Trend

  • February: Price held steady at high level after earnings report

After Q1 results, stock jumped, then entered short-term sideways range. Profits were taken by long positions. Price range: $110–$115. Volume slightly down.

  • March: Moved by policy and company updates

Slight recovery in price as tariff concerns eased and expansion news added confidence. Stock tested $115 resistance. If it breaks, trend may continue up. Seasonal factors and macro data/news from peers may cause short-term swings, building mid term support.

5. Strategy Suggestion

✅ Positives

  • Growth in same store sales and effective cost control
  • Stable returns on store investment
  • Flexible valuation and steady dividends, good for long term low risk investors

⚠️ Risks

  • Trade policy changes (like new tariffs) may raise costs and hit demand
  • Weak consumer confidence could pressure same store sales
  • Rising competition from Walmart, Target with lower pricing
Price RangeStrategy
$109–$110Mid term support area, good for light position entry
$113–$115If breaks and volume rises, can consider adding, target $120
> $115If stable with volume, hold for mid term
< $109Consider cutting losses or profits, wait for next cycle

✅ Summary

After rising from earnings in late Feb, DG moved sideways, and early March saw small swings due to policy and business updates. It is now in a stable consumer phase with a consolidating market. This is a low risk, value focused setup, good for stable long term return seekers. Suggest building positions slowly in the $109–$113 range and adding once trend confirms. Watch macro trade news and weak consumer demand as risk.



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